In order to get new customers and retain the old ones, you need local marketing. Local marketing is a promotional message that provides information to the targeted customers. There are many ways how to market your local brand.
Word of mouth
This may sound simple, but it is proven effective. Aside from that, you do not need to spend more just to advertise your business. What you need to do is to provide the customers high quality of products and services. They will voluntarily tell their friends and family about how you serve them. You can also tell your employees to advertise your business by telling their family and friends.
This is also another inexpensive way of marketing your business. You can print your business cards or leaflets and give these to others. Just make sure that all of your contact details are included so that customers will not find it difficult to access you, especially if they are interested with your offer.
Another form of advertisement through print is to publish an advertisement in magazine and newspapers. You can also make use of email marketing by sending your customers about your new product launch and offer. You can also send them advertisement materials through fax.
You can also buy billboard space or make banners. Post these to the areas where people can clearly see them. Again, do not forget to include all the necessary details.
It is effective to advertise on television and radio, especially people love to watch TV shows and listen to music. You can buy the air time on stations, and they may give you 30 to 60 second commercials to promote your business. It is important to know your target market. In this way, you can buy the advertising space during the programs that the customers want to listen or watch.
There are many ways how you can advertise online. In fact, most of them are for free. You can create social media accounts like Facebook, Twitter, LinkedIn, Google+, and many more. People are spending lots of time surfing the net. Thus, when you have local internet marketing, there is a higher possibility that you can reach many customers. You can create a Facebook page because this is for free. Just make sure that you put good-looking pictures. In this way, your audience will become interested about your products. The key to successful social media marketing is to engage. You can also make use of the free listing online where you can register your business. There are some people, who are still relying to yellow pages and directories when looking for something.
Lastly, it is not just important to advertise your business. You need to prove to them that what you claim is true. Like for example, if you offer money back guarantee, then you must give that to your customers. Business is about loving your customers. Earning profit is just your second priority. Your business will not survive if your first aim is just to make money.