Communicate with fans on a regular basis. If you have people posting to your page, pay attention to them. There are a lot of popular businesses that get marketing tips from their fans. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Link all of your published content to your Facebook. For example, link a summary of your blog onto Facebook if you have one. Also, use your Twitter page to link up to Facebook.
Facebook marketing involves making sure your page is memorable to users. You can do this by making your page colorful or adding lots of photos to it. Plain pages don’t get the attention professional looking pages do.
Make sure your Facebook page isn’t being inundated with spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. You and your page administer can use it to filter keywords of your choice.
Have you looked into using custom tabs on your Facebook page? You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, if a contest is going on you can have a tab there to get more information about it.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
You must know when it’s okay to post on another person’s Facebook page about your business. Posting on other people’s pages can attract attention towards your page. Make sure your posts get the attention you want. Only post things that are worthy of posting. Don’t spam other pages.
Contests are a fun way to build an audience. Give something away a winner picked from you followers. Don’t give away anything expensive; just make it something that your fans will want.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. No one will bother following your daily posts if they don’t buy from you frequently. Instead, pay for Facebook ads that target customers for you.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! Regardless of your history with Facebook, there is always room for improvement. Apply the advice above, as they will make a real difference.